The objective of the advertising concentration
is to prepare students for entry-level positions
in one or more of the four basic advertising
activities: creative (copy, layout design),
media planning and buying, research, and management.
Students are provided with knowledge and skills
needed for work with an advertiser, advertising
agency, the print and broadcast media, or support
service industry.
COMM 350 Principles of Advertising (3)
COMM 351 Writing for the Advertising Industry (3)
COMM 352 Advertising Media (3)
COMM 353 Advertising Creative Strategy and Execution
I (3)
COMM 451A, B, or C Advertising Campaigns (3)
COMM 495 Mass Media Internship (3)
3 units from Comm 317, 358, 361, 380, 410, 415T
or 446, 450, 452, 453, 454, 455 or 456
- Consult with an adviser
if you need further planning assistance.
- Concentration Faculty:
Olan Farnall, Kuen-Hee Ju-Pak, Gail Love, Shay Sayre,
Robert Wheeler, Gerald Wright, Mark Wu
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