B.S. Communications

Bachelor of Arts in Communications

The Bachelor of Arts in Communications provides students with training in the theory and practice of informing, instructing and persuading through communications media. Because effective ethical communications are essential for the well-being of a democratic society, the curriculum ensures that all majors are: exposed to a broad liberal education; provided with a clear understanding and a global perspective of the role of communications media in society; and prepared for communications-related careers in the mass media, business, government and education by educating them in depth on one of the specialized concentrations within the department.

The program includes 24 units of core requirements and 21 units in a chosen concentration. Students must also complete a minimum of 12 units, earned through: a Department of Communications certificate; a minor outside the department; or approved coursework outside the department. All Department of Communications prerequisite courses must be completed with a “C” (2.0) or better.

The concentrations offered at CSUF are:

Advertising Concentration

The Advertising concentration provides students with the knowledge to plan and develop consumer-focused media campaigns. They learn to blend creative strategy and execution with consumer and market research to aid with promoting and selling products and services in such positions as account executive, brand manager, copywriter, digital media specialist, graphic designer, interactive producer and social media analyst.

• Advertising Checklist

For detailed information regarding the coursework for these credentials, click the course catalog below:

Journalism Concentration

The Journalism concentration provides students the knowledge to evaluate, interpret and disseminate fact-based information. They learn relevant hands-on skills and compelling story- telling techniques that engage with audiences in multimedia platforms via print, audio, video and the web in such positions as anchor/host, assignment editor, journalist, online news producer, sports reporter and multimedia journalist.

• Journalism Checklist

For detailed information regarding the coursework for these credentials, click the course catalog below:

Public Relations Concentration

The Public Relations concentration provides students with the skills to plan, develop, implement and evaluate strategic communications between organizations and people. They learn to execute campaigns through ethical practices that engage diverse stakeholders in such positions as account executive, public relations director, even planner, influencer coordinator, media relations, publicist and social media specialist.

• Public Relations Checklist

For detailed information regarding the coursework for these credentials, click the course catalog below:

Entertainment and Tourism Communications Concentration

The Entertainment and Tourism Communications concentration provides students the knowledge to strategically and creatively converse with people about media and leisure industries. They learn to integrate communications for work in entertainment and tourism industries, including film, TV, music, sports, gaming and tourism-destination venues.

• Entertainment and Tourism Checklist

For detailed information regarding the coursework for these credentials, click the course catalog below: