PATRICK MACKE

Creative Director/Copywriter

Snapshot

Patrick Macke is currently the creative director at Fuse Interactive, a company firmly in the middle of AdAge’s Interactive 100. The company is one of Orange County’s most-decorated interactive companies and specializes in designing and building Web experiences and computer-based sales and marketing tools. Macke directs all creative and new business development for the 25-person shop. He is a copywriter by trade and has been working for nearly 20 years on both the client and agency side of the creative business. He recently completed work on a book entitled, Creating Killer Web Sites (3^rd edition), to be published by NewRiders in August, 2002. <<see www.gofuse.com>>

Facts

· Over 15 years experience – agency and client side

· Creative direction from a copy perspective, i.e., creative that communicates strategically, rather than just looking pretty

· Superior copy and creative thinking, absolutely all flavors: Internet, interactive/CD selling tools, advertising, collateral, POP, financial/annual reports, direct mail, storying/scripting

· Vast cross-industry expertise: computing, entertainment, healthcare, apparel, telecommunications, finance, education, food service

· Awards: Clio, National Addy, One Show, International Web Award, Step-By-Step Design, Print Magazine, more

· Bachelor’s degree – journalism, University of Southern California

· Clients:

Yamaha, Qualcomm, Hewlett-Packard, Fujitsu PC Corp., ADC/PairGain, Experian, EncrypTix, TYR Sport, Ruby’s Restaurants, Sony Digital Entertainment, Fox Television, Peregrine Systems, Stamps.com, Lightspan, NTN Communications, Pharmacia/Upjohn, Toshiba America Medical Systems, Pyxis, Beckman Coulter, Advanced Sterilization Products (Johnson & Johnson), Amgen, Samsonite, Coca-Cola, Retix, Dial Corp., Pioneer Electronics, Standard Brands Paint Company, Pacific Western National Bank, SynOptics Communications, Toshiba Information Systems, Pinkerton, Western Digital, Fender, Intel, Earthlink, New Horizons, Pacific Symphony Orchestra, Boost Mobile/Nextel