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 California State University, Fullerton

 

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Latino Communications Initiative at CSUF    

 

 

The California State University - Fullerton (CSUF) College of Communications (CoC) launched in fall 2013 an initiative to develop and maintain a qualified workforce that is industry ready by offering courses and certificates on Latino-oriented communication studies.  The courses and certificates will provide CSUF students cultural competency in Latino communication and added value in an increasingly multicultural market and competitive workforce.

 
Why CSUF?
 

The California State University is the largest, the most diverse, and one of the most affordable university systems in the country.  With 38,000 students, the Fullerton campus is the largest in the CSU system.  It is a Hispanic Serving Institution, with a 35% Latino population and 54% first generation college student population.  Moreover, Hispanic Outlook in Higher Education ranks CSUF first in California and fourth in the nation among top colleges and universities awarding bachelor’s degrees to Hispanics.  The CoC at CSUF also ranks first in the U.S. in awarding to Latino students degrees in the fields of Communication.  

 
Why now?

U.S. Latinos are a growing and diverse population.  Latinos represent 17% of the U.S. population, approximately 53 million people. Only Mexico has a larger Hispanic population than the U.S.  In California, more than half of the K-12 children are of Hispanic heritage. Latinos in this country command a 1.3 trillion dollar annual purchasing power.  The Latino population skews young and is the primary feeder of workforce growth and new consumption, one third of millenials are Latino. 

 
Academic Certificate
 

LCI has partnered with the Department of Modern Languages and Literatures to offer an academic certificate that provides Spanish bilingual communication students a pathway to become Spanish proficient in the communications field.

 Outcomes
 
Prepared Workforce

The interdisciplinary, bilingual curricular model is geared towards undergraduates and professionals and will include non-degree extension courses. The program relies on public/private partnerships and customized gold-standard internships.

Strong Community Ties

The LCI aims to educate, develop, and inspire the campus community at large, as well as residents of the surrounding region.  For the students, LCI will provide mentoring and internship opportunities.  For students and the broader community, distinguished speakers, film screenings, and special exhibits will be offered on a regular basis.

To learn more about the LCI, please contact: Inez González, Director of the Latino Communications Initiative at igonzalez@fullerton.edu or (657) 278-2826

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