After
nearly three decades as a dedicated professor,
Communications Department Chair Wendell
Crow is finally hanging up his graphic
design wand, putting down his dry erase pen and
riding into well-deserved retirement.
The man known for his consensus-style management
approach leaves behind a legacy of growth and
goodwill for the department, which has become
both the largest and the fastest-growing department
on campus.
“The growth has almost been seamless. Dr.
Crow has provided great leadership in scheduling
classes, he has a great ability to secure the
number of classes to meet our targets, and he’s
excellent with his technology to help manage the
Department,” said Dr. Rick Pullen,
Dean of the College of Communications. “And
when you think about us as being the largest department
on campus, and the fastest-growing department,
it takes excellent leadership to be able to manage
that in a way that doesn’t become chaotic.”
As chair, Crow manages the well-being of the department.
“Virtually every activity – all the
academic programs we offer – I’m in
charge of all of that,” said Crow in a recent
interview. “I’m responsible for seeing
that it functions well, that it’s managed
to the benefit of the students, that there is
a proper, up-to-date, comprehensive program for
the students so they’ll be able to go out
and compete in the marketplace.”
Dr. Crow has family ties to music (Sheryl Crow
is his second cousin), which he intends to enjoy
during retirement. His own musical interests include
singing and playing the banjo for his church.
He also plans to learn to play the piano. “I
haven’t played the tenor sax for many years,”
he said, “so I probably won’t be doing
any rock.”
Although Dr. Crow has a challenging job, he recognizes
that many students must beat the odds to overcome
the obstacles of life. “They’re very
practical. Most of them work. Most of them are
putting themselves through school and are paying
for their own housing and car,” he said.
“Students at Cal State Fullerton are very
world-wise, no- nonsense, career-oriented. They
want to succeed. They want to be good professionals,
and they want to be on the cutting edge.”
Aside from being the Department Chair, he also
teaches a course in graphic communications and
still finds time to produce the layout for ProComm,
the alumni newsletter. “It’s the best
alumni newsletter. It’s colorful. Its incredible
layout – the centerfold – is very
well done,” said Dean Pullen. “I see
a lot of alumni publications, and there’s
not one that I’ve seen from any university
in the United States that would parallel the overall
quality.”
Dr. Crow’s list of activities doesn’t
end with ProComm. He has also designed many other
publications. He has created graphics and logos
for several University activities, such as Communications
Week, the Senate Forum, the University Lyceum,
the College of Humanities and Social Sciences
“Toward 2000” series, and the Center
for Applied Communications.
“He certainly is one of the most committed
professors in the department,” said Dean
Pullen. “He has spent many hours on all
kinds of projects, in addition to his regular
workload.”
Dr. Crow’s contributions to the school include
a successful re-accreditation campaign for the
department and a 20-station graphics laboratory,
funded through by a $140,000 California Lottery
grant.
Clearly, Dr. Crow loves his work, and devoting
29 years to Cal State Fullerton
does not go unnoticed. He received both “Communicator
of the Year” and “Lifetime
Member” awards in 1989 from the
Orange County chapter of the International Association
of Business Communicators (IABC). He was also
named Outstanding Mentor by the
College of Communications in 1997.
Mike Tharp, a part-time instructor
for almost six years who teaches Public Affairs
Reporting, Feature Article Writing and PR Writing,
said Dr. Crow reminds him of some of the best
managing editors he’s worked for. “People
are encouraged by his personality and sense of
fairness to express themselves and offer original
ideas,” said Mr. Tharp, who has been a reporter
for the Wall Street Journal, New York Times, and
U.S. News & World Report. “I’ve
found myself that when he faces tough calls, he’s
usually fair-minded with a lot of down-home common
sense.”
Dr. Crow holds the record for being the first
and only administrator to serve as coordinator
for four different communications concentrations:
technical communications, journalism, photocommunications,
and public relations.
As a trained communicator with an open mind, Dr.
Crow has unified the department, making it stronger
than before. “His management style would
be one of leading by consensus, certainly open
to input from the faculty,” said Dean Pullen.
“He’s not a talk-down type of person,
but one who consults before making decisions,
with a down-to-earth style in terms of interacting
with faculty, and I think it works very well for
him and the Department of Communications.”
Known for his gentle demeanor and democratic leadership,
Crow is not only well liked by faculty, but by
his students as well. “He’s a very
nice professor, very helpful,” said 21-year-old
advertising major Lacey Welborn.
“I learned a lot from him. He’s well-informed
and on top of his game.”
His résumé showcases his professionalism,
with an extensive list of achievements. But he’s
also a humble man who loves to sing and play the
banjo.
“I’ve known him before I came to Cal
State Fullerton. I’ve known him since graduate
school. He’s just the nicest guy you’ll
ever meet,” said Professor of Communications,
Ed Trotter. “He’s
just a genuine nice, nice guy.”
Crow will retire in August. “Dr. Crow is
a very committed leader to the Department of Communications,”
said Dean Pullen. “ And he will always be
remembered as being a dedicated, steadfast, committed
faculty member who served a long time in a very
faithful way.”
Twenty-nine years after his journey with Cal State
Fullerton began, Crow embarks on a new journey.
“My plans for after retirement include some
writing, some consulting, music interests, volunteering
for the American Lung Association, and spending
time with my family.”
Written by: Ronald Ching
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