The Titan Advertising team that takes part in national competition, took third place honors in the 2002 District 15 finals held in Manhattan Beach, CA in April. This was an improvement over the previous year, although the team was hopeful of going on to the national finals in Florida. Next year.
The Titan Advertising team is made up of about 25 students who work the entire Spring semester to develop a comprehensive advertising plan for a leading national client in competition with more 200 universities nationwide. This past year's client was Bank of America Investment Services, Inc., a subsidiary of Bank of America. Student teams prepare a 40-page plans book, then present their recommendations to a panel of judges that usually includes a client representative, plus advertising professionals. This grueling activity is the most realistic type of activity that any advertising student can take part in while still in college.
One of the real benefits of participating in this activity, which is sponsored by the American Advertising Federation, is that advertising agencies and related companies often look to these students first when rare job openings become available. Recruiters from many advertising companies attend regional and national competitions to seek out the "best and brightest," and there are often job offers on the spot