Front Row:
Veronika Luquin, Jennifer Florendo, Sherry Endo, Jessica, Lenenthal, Stephanie Lifton, Natalie Silva, Kelly Hardwick, SiSi Xu
Middle Row:
Trang Le, Janice Arevalo, Michelle Laciste, Michelle Chan, Jerry Wright (not to be confused with Harrison Ford), Robert Gutierrez, Cathleen Madrid, Kai (Karen) Cheng, Tiffany Terwilliger
Back Row:
Mike Pace, Henry Nader, Rick Leon, Chad Hinton, Anthony Campbell, Kevin Cook

Anthony Campbell
Sisi Xu
Sherry Endo
Crystal Walker
Mike Pace

For the third year in a row, the CSUF team competing in the American Advertising Federation’s National Student Advertising Competition has placed among the top three schools in District 15 competition. Held on CSUF’s home turf on April 25, teams from Cal State San Diego, The Art Institute of San Diego, Colombia College, USC, UCLA, Pepperdine, Otis College of Design, Chapman University and CSUF presented their recommendation for Yahoo!’s first-ever entry into the teen population.

The NSAC is the premier student advertising competition in the world, with more than 220 universities participating. Each year the AAF works with a national client to provide student-run advertising agencies with a “real world” experience. This year the client was Yahoo!

Functioning as a full-service advertising agency, the CSUF team developed a national Integrated Marketing Communications (IMC) program including national advertising, powerful teen-oriented sales promotions, public relations and a unique viral component. In addition to the formal presentation, the team produced a thirty two page plans book detailing its all of the campaign’s component parts.

This year’s team was hand picked after an extensive interview process designed to identify students who have both talent and interest in creative development, media planning, research, sales promotion and interactive communications. Since nearly every member of last year’s team is now employed at major advertising agencies, this year’s team has good reason to smile. These students are tomorrow’s stars and it is safe to say that most of them will be full time members of the advertising agency community within the next few months.

Want more information on how to become involved in this fantastic opportunity? How to audition for the Communications course C 451A? Contact AAF advisor Professor Wright at 714.278.2177.