PRactical ADvantage

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What is the PRactical ADvantange?


PRactical ADvantage Communica- tions, the Department of Commu- nications student-run advertisingand public relations agency, is a capstone course option (COMM 474) available to students in the three concentrations of Advertising, Entertainment & Tourism Communications, and Public Relations. Each semester, PR AD COMM students plan, organize, and carry out client campaigns and projects from start to finish. Students work individually as Account Executive, Strategic Planner, Media Planner, Copywriter, Creative Director, and Social Media Strate- gist and in teams to advance every client project in accordance with our motto: “Under-promise and over-de-liver.” Since its founding in 2011, PRactical Advantage Communications has conducted more than 140 campaigns for on- and off-campus nonprofits and businesses. Recent clients included: Cox Communications, Mazda Motor- sports, Disney Examiner, The City of Anaheim, The U.S. Solar Decathlon, Taco Bell and Thomas House Homeless Shelter.