Dean Kazoleas

THANKS To ALL Of YOu FOR A SUCCESSFUL CONFERENCE!!

CONFERENCE ARCHIVE

2017 Conference Feb 16-18: Cal State Fullerton, Fullerton CA

The 6th Hispanic/Latino Media and Marketing Conference is sponsored by Univision, and will feature presentations from Univision, Nielsen, Facebook, NAHJ and many others with a goal of helping leaders to better communicate, relate, and connect with Hispanic stakeholders. Top professionals, scholars and academics in Latino media, communications, and marketing will share insights on reaching out and connecting with the nation’s and region’s largest growing demographic group, including a number of sessions on targeting Hispanic millennials.

For More Information Contact: Inez Gonzalez at igonzalez@fullerton.edu or Dean Kazoleas at dkazoleas@fullerton.edu

 

Highlights

 CLICK HERE TO SEE THE FULL SCHEDULE & PROGRAM

Opening Plenary Panel 2017: The State of Latino/Hispanic Media and Marketing:

Key industry leaders from across the media and marketing spectrum will participate in this year’s opening plenary session entitled “The State of Latino/Hispanic Media and Marketing” at the 6th Hispanic/Latino Media & Marketing International Conference. The panel includes representatives from the Association of Hispanic Advertising Agencies (AHAA), Hispanic Public Relations Association (HPRA), National Association of Hispanic Journalists (NAHJ) and the National Association of Latino Independent Producers (NALIP).  These industry-leading Hispanic media and marketing organization panelists will discuss the current state of the industry, the challenges they face with competition and in connecting to stakeholders and their communities, opportunities they see in the near future, and the job outlook for each of their respective industries.

The 2017 conference will also feature:

  • Luncheon presentation by Nielsen entitled “From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America”.  As a leader in consumer behavior tracking, Nielsen will present the latest trends in Hispanic demographics, consumption and media behaviors including a close look at the Latino electorate.
  • Sessions on Hispanics use of Social Media including: Fernanda Alcantara, Facebook Inc. Gains in translation: What your language choices say to US Hispanics.
  • Spanish-Language News Media In The US: Marco Alejandro Flores,  Vice President of News at KMEX Univision and Rubén Keoseyán, Vice President, Content Telemundo 52 KVEA – NBC Universal.
  • Univision: Next Generation and Millennial Journalists
  • Research Presentations on Digital Media Consumption by Hispanic Stakeholders and on Targeting Hispanic Audiences.
  • Networking Opportunities for Professionals and Students.

Univision

 

 

 

Nielsen