The Communications in Tourism and Entertainment concentration is designed for professionals working in tourism and entertainment who want to gain a foundation in communications and audience engagement as it applies to their industries. Students will learn how to leverage theory, research and best practices to better understand their audiences and how to use that knowledge to plan, execute and evaluate more effective audience engagement. This program is ideally suited for those interested in moving up in communications management within hospitality and entertainment organizations. Event production and management is a key specialization offered within this program.