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Department of Communications

COMM WEEK: Exploring the dynamics of advertising with Casanova McCann

by: Jaelynn Wright

Exploring the Dynamics of Advertising with Casanova McCann

Students learned more about agency life from Vanessa Pinzon   (photo credit: Jaelynn Wright)

To kick off AdCon 2024, the advertising club at Cal State University, Fullerton hosted a captivating speaker panel with renowned representatives from the Casanova McCann agency. Vanessa Pinzon was ready to delve into the intricacies of advertising and agency life. Despite being unable to attend in person, she graciously connected with students via Zoom, delivering a virtual experience that was both informative and inspiring. 

 

Students were treated to a first-hand glimpse into the inner workings of one of the world's most prestigious agencies. During Pinzon’s time, she delved into the creative process and the strategic nuances that bring together a successful campaign. She brought to life the challenges that shaped the industry through engaging with real-world examples. 

 

Pinzon also highlighted her years of experience, offering students the opportunity to ask her individual questions towards the end of her presentation. This panel, hosted by Casanova McCann, served as a beacon of inspiration for aspiring advertising students. Overall, it reminds them that with passion, perseverance and willingness, anything is possible in the world of advertising.